New clean, intelligent and energy efficient technologies have re-set market lifecycles in many traditional product categories. Product categories that were in the late maturity phase a few years ago are now back in the early adoption phase. This has tremendous impact on go-to-market strategies and companies are moving quickly to define new channel models, innovative go-to-market strategies, and novel industry partnerships. This article in the Daily Energy Report shares some of my perspectives on this phenomenon.
Read it at The Daily Energy Report